⌕01
SEO & keyword research
Explore search intent, keyword research, on-page SEO, technical SEO and Search Console.
Digital marketing learning guide
Build a clear digital marketing foundation.
Explore SEO, Google Ads, Meta Ads, social media, analytics and WordPress. Use this guide to understand how the channels fit together, then check Tutor LMS for current course listings.
LEARNING MAP / DIGITAL MARKETING↗
Skills in the digital mix
⌕Search engine optimisationSEO
↗Paid search & campaignsADS
⌁Social & contentSOCIAL
⌗Website & measurementWEB
Core topic areas
Understand the parts of digital marketing.
Start with audience needs and search intent, then explore how SEO, campaigns, content and measurement each contribute. Tutor LMS provides current course listings and program details.
↗02
Google Ads & PPC
Get familiar with paid search, PPC campaign structure and the fundamentals of Google Ads.
◎03
Meta Ads
Explore advertising concepts across Meta platforms, audience selection and lead-generation ads.
⌁04
Social media marketing
Study content planning, channel choices and the fundamentals of social media strategy.
⌗05
Analytics & measurement
Learn to read campaign activity and connect marketing decisions to useful measurements.
⌘06
WordPress & websites
Explore the role of a website in digital marketing, from WordPress to landing pages.
Build a connected digital marketing foundation
SEO and Google Ads are useful specialisms within the wider discipline. Explore the topic guides first, then check Tutor LMS for current course details.
Understand the moving parts
See how the channels relate.
Search, advertising, content and websites have different roles. A connected view helps you understand those roles and use analytics to ask better questions.
- Begin with audience needs and search intent
- Compare channels, creative and campaign structure
- Use analytics to review activity and inform decisions
A SIMPLE MARKETING FLOWEXAMPLE
⌕Search◎Campaigns⌁Content⌗Measure
A conceptual diagram; no campaign data is shown.
Find your entry point
Start where you are.
New to digital marketing
Begin with how people find businesses online, then explore search, content and campaign basics.
Building a specific skill
Focus on a subject such as SEO, Google Ads, Meta Ads or analytics and connect it to the bigger picture.
Applying skills to a project
Explore WordPress, landing pages, campaign planning and workshops as practical places to put ideas into context.
Questions to consider
Before choosing a course.
Use the topic map to decide which skills match what you want to learn. Course schedules and commercial details are not listed here.
What does a digital marketing course cover?
Topics on this page include SEO, keyword research, Google Ads, PPC, Meta Ads, social media marketing, analytics and WordPress. Check the current program outline with Visen Digital before choosing a course.
Can beginners explore these topics?
The learning map includes foundational subjects such as search intent, campaign structure and social media strategy. Ask for the current outline to confirm the level and format of a particular program.
Are fees, certificates or placement available?
Fees, certificates and placement details are not confirmed on this guide. Check the current Tutor LMS course listing or ask Visen Digital directly; no job or income outcome is guaranteed here.
Explore another path.
AI and automation build on many of the same digital skills.